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About this site

Independent comparisons of internet advertising platforms, written for people who buy media with their own money.

internetadvertisingplatforms.com compares the platforms advertisers use to buy traffic: search and social walled gardens, open-web ad networks, native platforms and the newer AI-surface inventory. Every comparison is built around properties a buyer can verify before spending — minimum deposit, pricing model, ad formats, targeting depth, payout terms and category policy.

What we publish

One thing, thoroughly: comparisons of internet advertising platforms and the networks behind them. We do not cover organic marketing, agency services or general business advice. Narrow scope is deliberate; it is the only way to keep figures current across a market where terms change monthly.

  • Platform comparisons with minimum deposits, cost benchmarks and format lists
  • Explanations of how walled gardens, ad networks and demand-side platforms differ in practice
  • Documented changes in policy and measurement that affect what advertisers can buy

Who writes it

Christoph Trappe is a content and marketing strategist who has spent more than a decade advising organisations on content, marketing and measurement. Research method and sourcing rules are published in full: see the review methodology and the editorial policy.

How the site is funded

Some outbound links to advertising platforms are affiliate links, which means we may earn a commission when a reader opens an account. Commission arrangements do not decide rankings, and platforms do not review content before publication. The full arrangement is described in the affiliate disclosure.

Accuracy and corrections

Advertising platforms change deposits, formats and policies without notice, so every published figure carries the date it was verified. If a number here is out of date or wrong, tell us through the contact page and we will check it against the vendor's own documentation and correct the page with a dated note.

Last reviewed 2026-08-02 · questions and corrections: contact page